QT-chan

With the help of Midjourney and a little inspiration from ChatGPT, the fictional fashion influencer QT-chan was born. Tokyo-based and tapped-into the current Y2K revival, QT-chan (stylised QTちゃん) can be seen sporting streetwear as vibrant as the city around her.

The need for subtlety eludes QT. I knew from the start that the colors, logo, ornamentation, etc. that would adorn her internet presence needed to be bold and sleek, feminine and futuristic.

[Promo Photos]

[Logos & Ornamentation]

[Website Concept]

[Instagram AR Filter Concept]